Monday, April 21, 2008
New Parent Company-Sub Brands Established
RefinedKind Pet Products is now the parent company of our four brands, including our new brands The Refined Feather and The Refined Fin.
Happy Birthday... Us
The other day I had lunch with my friend Wendy Diamond, editor-in-chief of Animal Fair magazine During our chat she congratulated me for being in business as long as I have. Since, she said, most people in the niche pet furniture business don't last a year.
Well it’s been three years since we took this idea for luxury cat furniture and made it into a real business. Wow time has flown by, definitely with its ups and down. Manufacturing isn't easy. Plus we've noticed many new players in the market emulating what we do. However, with a commitment to innovative and attractive products, we've lasted.
It was 2005 when we started to market The Refined Feline and our two products: The Lotus and The Watchtower. The Watchtower design didn't last too long but The Lotus Cat Tower remains our top seller. Since then we've launched 4 cat products and 2 dog products... with more to come.
Overall it's been a great three years. We've met and enjoyed chats with countless cat and dog owners. We get letters and pictures thanking us for FINALLY making pet furniture that's actually attractive. They make our day.
Like any new business there has been a learning curve and as we are getting better at what we do, we are growing our product categories and lines. I hope you sign up to our newsletter to hear what new products we come up with in the near future.
Thank you for supporting us.
Josh Feinkind
Owner
Well it’s been three years since we took this idea for luxury cat furniture and made it into a real business. Wow time has flown by, definitely with its ups and down. Manufacturing isn't easy. Plus we've noticed many new players in the market emulating what we do. However, with a commitment to innovative and attractive products, we've lasted.
It was 2005 when we started to market The Refined Feline and our two products: The Lotus and The Watchtower. The Watchtower design didn't last too long but The Lotus Cat Tower remains our top seller. Since then we've launched 4 cat products and 2 dog products... with more to come.
Overall it's been a great three years. We've met and enjoyed chats with countless cat and dog owners. We get letters and pictures thanking us for FINALLY making pet furniture that's actually attractive. They make our day.
Like any new business there has been a learning curve and as we are getting better at what we do, we are growing our product categories and lines. I hope you sign up to our newsletter to hear what new products we come up with in the near future.
Thank you for supporting us.
Josh Feinkind
Owner
New Web Site. New Features.
As a busy owner of a business, you get wrapped up in so many things and you sometimes don’t take a step back to see what you got. One day I looked over our web site and realized, wow we have a pretty ugly web site. It started out pretty nice. Nice clean design, simple to understand pages. However, after two years it appeared pictures were slapped on, text ran all over the place, and images were old. We needed a make-over.
We had a three prong strategy 1) Take better pictures 2) Clean up the site design and navigation 3) Add features consumers wanted.
So we hired a top photographer, a set designer, a pretty model, and recruited some friendly cats to reshoot all of our old products as well as our new products. We’re very happy how they came out. They definitely portray our products in a more luxurious light.
Our new site is easier to navigate, separating our product line from our other site’s features. Finally, we added an “Ask Our Vet” section. Our resident veterinarian Dr. Julie Pomerantz, takes questions from site visitors. Feel free to ask her questions of your own!
If you have suggestions on what else you’d like to see on our site, please let us know.
We had a three prong strategy 1) Take better pictures 2) Clean up the site design and navigation 3) Add features consumers wanted.
So we hired a top photographer, a set designer, a pretty model, and recruited some friendly cats to reshoot all of our old products as well as our new products. We’re very happy how they came out. They definitely portray our products in a more luxurious light.
Our new site is easier to navigate, separating our product line from our other site’s features. Finally, we added an “Ask Our Vet” section. Our resident veterinarian Dr. Julie Pomerantz, takes questions from site visitors. Feel free to ask her questions of your own!
If you have suggestions on what else you’d like to see on our site, please let us know.
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